UI design, or user interface design, is the process of designing the look and feel of a digital product, such as a website or mobile app. It involves creating a visually appealing and intuitive design that helps users navigate and interact with the product effectively.
The main goal of UI design is to create a positive user experience by making the product easy to use and navigate. This involves designing the layout, colors, typography, and visual elements of the product, as well as determining how the product will respond to user actions and input.
UI designers work closely with user experience (UX) designers and developers to create cohesive and functional designs that meet the needs and goals of both the user and the business. UI design is a key part of the product development process and can have a significant impact on the success of a product.
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