A web mockup is a visual representation of a website or web page, typically created in a graphics editing program or wireframing tool. It is used to demonstrate the layout, design, and functionalities of a website or web page before it is actually built.
Web mockups can be created at different levels of detail and complexity, from simple wireframes that show the basic layout and structure of the page, to high-fidelity mockups that include detailed design elements such as colors, typography, and images.
Web mockups are often used in the early stages of web design to explore different design ideas and get feedback from stakeholders. They can also be used to demonstrate the proposed design to clients or users and to get approval before proceeding with the actual development of the website.
Overall, web mockups are an important tool for visualizing and communicating the design of a website or web page before it is built, and can help ensure that the final product meets the needs and goals of the business and the users.