Search engine optimization (SEO) is the practice of optimizing a website or web page to improve its visibility in search engine results pages (SERPs). SEO aims to increase the quantity and quality of traffic to a website or web page from search engines, such as Google, Bing, and Yahoo.
SEO involves a range of activities, including keyword research and selection, on-page optimization, off-page optimization, and technical SEO. Keyword research involves identifying the words and phrases that people are using to search for information online and using those words and phrases to optimize the content of a website or web page. On-page optimization involves optimizing the elements of a website or web page, such as the title tags, headings, and content, to improve its relevance and visibility for specific keywords. Off-page optimization involves building links from other websites to a website or web page and managing the online reputation of a website or business. Technical SEO involves optimizing the technical aspects of a website or web page, such as site speed and crawlability, to improve its visibility in search results.
Overall, SEO is an important part of online marketing, as it helps businesses and organizations to improve the visibility and accessibility of their websites and web pages in search engine results, and to attract more qualified traffic to their sites.
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